Tuesday, August 23, 2011

Music Matters: No To Piracy Campaign

Since they first started recording in 1960's Liverpool, The Beatles have inspired thousands of artists. More than 50 years later, their music still has the power to unite millions of fans all over the world. Music by The Beatles is being used to bring a new campaign aimed at fighting illegal downloads to life.



The legendary group, instrumental in the global explosion of 1960s pop culture, is providing the soundtrack to a short film designed to raise awareness of how to consume music responsibly.

The animated film follows the life of a central character, looking at how he grew up listening to The Beatles and how it has marked the various milestones in his life.

The Why Music Matters campaign believes if there is not a sustainable system in place through the sale of music, that supported and allowed people to have a career, bands like The Beatles may never had existed.
The campaign, which was started in 2010, has already received a high level of support from the music industry.Cee Lo Green, Ellie Goulding, Dizzie Rascal and Duran Duran's Simon Le Bon voiced their support during the 2011 Brit Awards

The Beatles bring us together and show why Music Matters. This film was animated by Lee Gingold and friends - for full credits see below!

Written and Directed by Lee Gingold.

Dream Sequence Credits:
Dream Sequence character design - Darren Turner
Dream Sequence character animation - Darren Turner and Giles Dill
Dream Sequence backgrounds - Rick Mereki and Ross Paxman
Dream Sequence typography - Jason Mildren
Dream Sequence assistant - Hana Davies

Support the Why Music Matter Campaign:
http://www.facebook.com/whymusicmatters

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